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APM Studios

Impact Report—April 2023


Forever Ago host, Joy Dolo

APM Studios is achieving these goals through its creative, deliberate and meaningful content. One such podcast that is connecting with both younger and more diverse audiences is Forever Ago, a history podcast for the whole family presented by Brains On!. Every episode looks into the surprising and fascinating history of things we think are ordinary but are not—like ice cream flavors, video games, baths and more. The show makes learning about the past fun while teaching listeners to think critically about history.

Forever Ago was relaunched in June 2022 and is hosted by Joy Dolo, a hilarious improviser, actor and teacher. The third season of Forever Ago will be released in May 2023.

Not only is Forever Ago entertaining, but it offers a refreshing take on history by featuring a diversity of people, cultures and stories—ones that are sometimes missed.

In its two seasons, Forever Ago has been hugely successful with over 3 million lifetime downloads. The show’s engaged audience is diverse, with 88% of listeners being under the age of 45, and 29% BIPOC.

APM Studios will continue to focus on audience diversity and inclusion in its programs as a fundamental part of building the future of public media.


In season two’s The Joy of Swimming episode, host Joy Dolo and co-host Brooklyn take the audience on a personal journey, exploring Joy’s own history with swimming along with an insight into the complicated relationship some Black people have with water. The episode looks at the history of swimming around the world and some of the misguided beliefs that led some people to think there was only one right way to swim. This episode has received over 70,000 downloads to date.

Numbers reported reflect the data as of February 2023.




lifetime downloads
of Forever Ago


of Forever Ago’s engaged
audience is under age 45,
compared to
53% of APM’s engaged
audience overall


of Forever Ago’s engaged
audience is BIPOC,
compared to
14% of APM’s engaged
audience overall

Forever Ago has grown the APM
Kids portfolio’s audience by

over 10%

Love the kids’ history @foreveragoshow episode on the history of swimming in coast African cultures and what was lost through enslavement.”

Twitter post from Elias (@DrDadSays)

Hi, Forever Ago! I love your podcast so much. You talk about a lot of interesting, weird and often funny bits of history—the best kind, in my opinion. One of my favorite things about your podcast is how you discuss racism. It’s important to remember the hard parts of history and I thank you for including it.”

– Lilike, aged 13 (they/she)

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